A new name. The same standard. Everywhere your portfolio takes you.

For over two decades, we have operated as URC West, building one of the most trusted renovation practices in institutional multifamily real estate. We have completed more than 20,000 units for clients who include Greystar, Equity Residential, The Irvine Company, and UDR. We have developed a proprietary technology platform that compresses interior cycle times to 17 days on average, against an industry norm of 25 to 35. We have built a team that shows up the same way on every job, in every market, with every client.

Today, we are making two announcements.

The first is a name change. URC West is now Urban Renovation Company, operating as URC. The new name reflects where we are headed, not where we have been. We are no longer a regional contractor. We are a national one.

The second is an expansion. URC is actively entering new markets, beginning with the high-density multifamily corridors where our existing institutional clients are already operating. We are entering each market the same way we built our current footprint, through existing client relationships, with senior leadership deployed directly, and by scaling only once repeatable execution is validated.

The standard does not change. The geography does.

For property owners and portfolio operators who have worked with URC, nothing changes except our reach. For those who have not worked with us yet, this is a good time to have that conversation.